Snapchat counts as the most trending social media platform, with over 150 million active users daily. Just like Facebook or Instagram, Snapchat could be used as a useful tool for marketing.
Most of you haven’t probably heard of Snapchat Marketing, so below are a few advantages of marketing through Snapchat that will give you a clear picture of why you should do it.
Direct Interaction with Customers
Just like any other platform, Snapchat lets you share stories and lively moments as it’s more of a live posting app. It allows your customers to know about what you’re up to and make a connection on a personal note.
You must’ve heard of Instagram giveaways. But conducting a Snapchat giveaway will too increase engagement and boost the Audience. Giveaways are one of the best strategies to bring people closer to you.
Low Participation from other Businesses
Snapchat has its users who use this application for their entertainment. Businesses do market via Instagram and Facebook, but marketing through Snapchat is not yet in trend. Therefore, there is no fear of competition and you can grab this opportunity to bring up new ideas to involve and engage the audience.
These were few advantages of Snapchat Marketing. Now if you’re planning to hold on to the idea and start with your own marketing on Snapchat, here are the tips and tricks you could use to make it successful:
Tips for Running a Successful Snapchat Marketing Campaign
1. Set your Target Audience
Before beginning to apply your marketing strategies, know your audience. Gather information like what kind of preferences they have and what will attract them the most. Once you’re done with this step, you’re good to go and post content accordingly. Not only this, stay true to your audience and give live updates to gain their trust and faith in you.
2. Gather Information about your acquaintances
Before jumping straightaway to a business account, you must firstly have your personal account on Snapchat. This will allow you to gather information about the latest trends by observing what sort of content other people share.
3. Make a to-do list for your content
Once you’ve signed in to your business account, set an apt logo which will define your brand or product you want to promote. Then plan your content accordingly.
For example- Some influencers keep posting makeup tutorials daily or any other tips and DIY’s on their Snapchat account to keep their audience engaged.
4. Creativity at its Best
Standing out of the crowd is essential to differentiate yourself from other competitors. Use your creativity at best of your knowledge and create your style to make your identity amongst the audience.
5. Stop being Tacky and too Vibrant
Snapchat is a platform whose beauty is keeping things raw and elegant. Spending too much on production and putting in forced efforts won’t do any good to you. Instead, keep your content natural and simple to understand.
6. Go live with the Audience
Reciprocating is very important while marketing. One-way communication will lead to failure and no interest. Replying to your potential audience, getting their feedback, working on your flaws is an important marketing strategy.
7. Fun with Snapchat Lenses
Filters are in great trend, and Snapchat is known for its filters. You can create or customize your Snapchat filters to draw your customer’s attention. For example- Taco Bell paid Snapchat to host its Snapchat Lens, and it ended up having over 224 million play the snap.
8. Promotion of your account
You can only add someone on Snapchat if you know their account username or other modes like ‘From contacts’ option, which means promoting your Snapchat account via other social media platforms is an essential step. Until or unless people get to know about your new account, you’ll gain no followers.
9. Using Business Tools
Snapchat recently introduced advertising, which allows business accounts to promote their content in between the stories we play. You must’ve noticed that while you’re watching your friend’s stories, a content not known to you flashes in between. These are the Snapchat advertisements.
10. Track Account Engagement
Tracking the engagement on your account will notify you about your growth amongst your customers. Keeping track of your views and screenshots of your stories presents you with an idea about your popularity. You can also do this with the help of a third-party business.
11. Be consistent
If you’ve planned to begin with Snapchat marketing, stick to it. Be consistent and post once daily to keep a connection with your audience instead of posting once a week or a month. Not posting often will lead to losing followers as they’ll find you inactive.
Aida Martin has diverse interests that range from writing to video games. She has always had a strong passion for writing. She likes to write about games, tech events, security, and whitepapers. Her vast and varied knowledge aided by her supreme writing skills, have made her a powerful writer at mcafee.com/activate.